AMD Enters Educational Games Market

By Alistair Owens www.keen2learn.co.uk

Good to see the mighty Advanced Micro Devices – AMD is entering the educational games ring. Bolstered no doubt by their recent Eur 1.06 billion damages award from Intel, they are developing their “Changing the Game” educational initiative programme.

AMD successfully took the mighty Intel to the European court. AMD said that the ruling is an important step toward establishing a truly competitive market. With this ruling, the industry will benefit from an end to Intel's monopoly-inflated pricing and European consumers will enjoy greater choice, value and innovation.

Earlier today, the European Commission found Intel guilty of abusing its dominant position in the global x86 microprocessor market, saying that "Intel has harmed millions of European consumers by deliberately acting to keep competitors out of the market for computer chips for many years. Such a serious and sustained violation of the EU's antitrust rules cannot be tolerated."

Ouch! The battle of giants was bound to be a bit bloody. And pending an appeal, it is probably not over yet. But it has elevated AMD to front of people’s minds and their incursion into education games is bound to be hugely beneficial to children.

Skillpoint Alliance, The World Wide Workshop Foundation's Globaloria program and Austin, Texas-based Southwest Key will initiate new programs with grants from the AMD Foundation. In addition, two current partners, PETLab and Science Buddies, will receive additional grants for work in 2009.